How Kylie Jenner, Jeffree Star, & Social Media Are Massively Changing The Makeup Industry…

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  • Published on Apr 18, 2019
  • REMINDER: Regular PDS is back on MONDAY 4.22! In the meantime, we're posting some news content on instagram.com/theroguerocket/ to hold you over! See you soon.
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    Sources/Important Links:
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    influry.com/resources/blog/how-is-influencer-marketing-disrupting-beauty-industry/
    www.forbes.com/sites/richardkestenbaum/2017/06/19/how-the-beauty-industry-is-adapting-to-change/#7e75a58b3681
    later.com/blog/instagram-influencer-vacations/
    www.teenvogue.com/story/makeup-artist-tips
    www.beautyschoolsdirectory.com/
    www.referralcandy.com/blog/beauty-influencer-collaboration-examples/
    www.cnbc.com/2018/09/21/sephora-ulta-makeup-cosmetics-beauty.html
    www.statista.com/statistics/243742/revenue-of-the-cosmetic-industry-in-the-us/
    www.bloomberg.com/news/articles/2018-12-10/glossier-hits-100-million-in-sales-and-takes-aim-at-big-beauty
    upfluence.com/influencer-marketing/25-beauty-instagram-micro-influencers-to-follow-in-2019
    chicstudiosmakeup.com/a-chic-life/why-social-media-is-important-for-makeup-artists/
    chicstudiosmakeup.com/a-chic-life/building-online-presence-as-makeup-artist/
    www.success.com/how-michelle-phan-built-a-500-million-beauty-empire/
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    Edited by: Aaron Pepper
    Produced by: Amanda Morones, Dani Rosenberg
    Art Director: Brian Borst
    Writing/Research: Philip DeFranco, Dani Rosenberg, Brian Espinoza
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    #DeFranco #KylieJenner #JeffreeStar
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Comments • 1 999

  • Philip DeFranco
    Philip DeFranco  4 months ago +1951

    TECHNICALLY LIPSTICK PALETTES ARE A THING AND I REFUSE TO BE SHAMED! hehehe.

    • labobo
      labobo 4 months ago

      Your wife made you write that, didn't she?

    • scarletxoxo
      scarletxoxo 4 months ago

      WOW PHIL WTF! Super sexist intro comment. Assuming that all women care about lipstick and makeup and men are interested in money and business. WTF ! Please clarify this in your next video as its kinda bullshit.

    • R134eS2o
      R134eS2o 4 months ago

      Philip DeFranco YOU PUT THAT MAKE UP ON AND RECORD IT!

    • Rhea Mahajan
      Rhea Mahajan 4 months ago

      You're amazing. Thanks for sticking around on USclip for so long

    • valrod78
      valrod78 4 months ago

      Quack Quack Daddy!

  • jobriq5
    jobriq5 2 months ago

    Phil me in with that DeFranco makeup line

  • Megan Chappell
    Megan Chappell 2 months ago

    In the one I'm pursuing it destroys it because it spreads lies or rumors about it but it also helps it because it causes more for this job if you guess the job I will get 100 dollars to you in one way or another

  • Phillip Riggins
    Phillip Riggins 3 months ago +2

    Good information, thanks for sharing your video.

  • Eugenia Gonzales
    Eugenia Gonzales 3 months ago

    Social media has helped me with my acting/modeling/ circus performing career tremendously. I create a lot of my own jobs at times just by posting s picture. For example, instead of depending on a manager or agent, sometimes I get my own jobs because the person who is doing casting saw my account and contacted me about hiring. I did a bridal shoot for my portfolio and posted it on my account and then got contacted directly afterwards. Obviously if its a client that belongs to one of the agencies that represent me, I wouldnt cut my agency out...in a lot of cases though, I take it into my own hands by finding clients by myself like following and contacting local boutique or companies and then directing them to my instagram. I do fire eating and get hired to play the violin or be a mermaid or princess for an event, more often after Ive posted a picture of myself from a previous gig or photoshoot featuring whatever skill I have

  • heartgirl40
    heartgirl40 3 months ago

    I'm a nanny and an online presence can often be a liability. families like to think of their nannies as being nuns in their personal life because they're entrusting their children and home to someone with a completely separate life outside of work.

  • Thomas Lewis
    Thomas Lewis 3 months ago

    You are one of my favorites Phil...it is fascinating to watch the evolution of news\media\social media. You are among the handful of sources I can count on to offer...or at least do their very best to try and offer...a balanced and unbiased delivery of news and information. Of course, the risk for you, and all social media influencers, is being able to stay grounded and humble. Eventually all the young, idealistic leaders of any/every revolution...evolution... in social media, will eventually become "the Establishment". I just hope, you, and all the other leaders of the next iteration in the "new world order"...show a little more humanity and humility than the current ones do...I'll keep watching.

  • Weasle GTX
    Weasle GTX 3 months ago

    Kinda, I do this stuff for fun, so it's not on a pro level that some people take it at. But, I'm a sprite artist, who also makes video games and video game commentary, (The Great Game Debate on Wordpress) I keep my video game creation stuff separate from my video game commentary. Again, I just do this for fun, so you don't see a ton of content from me.

  • Mel's Vanity
    Mel's Vanity 3 months ago +1

    Petition for a Philip DeFranco makeup line

  • Fujoshi Fluff
    Fujoshi Fluff 3 months ago

    lol i forgot i was watching a philly d video

  • BK McKee
    BK McKee 3 months ago

    I am an actor and being present on Social Media is a must. Castings are decided on whether or not you have so many followers or not as opposed to talent. You could be great for a part and not get chosen some someone else had more followers than you and can provide more hype for the project.

  • Timmy Foster
    Timmy Foster 3 months ago +1

    Saw Mykie and had too stay and watch. Don't care about make up but Mykie is amazing.

  • Aeosyn S
    Aeosyn S 3 months ago +2

    YAY MYKIE

  • LivLoveful
    LivLoveful 3 months ago

    Hey Phil! I would love if you talked about this same topic in relation to visual art. Not only has the internet made the art world brand new in the same ways, but digital art itself is a fairly new and growing medium.

  • TheBo0mer
    TheBo0mer 3 months ago +2

    Three things:
    1. I adore your show
    2. That said, I am always happy to hear when you treat yourself to a well-deserved break. Kudos.
    3. I consider you and your team some of the best in journalism. So, you're a true journalist in my eyes.

  • Michael Fisher
    Michael Fisher 3 months ago

    I've been a magician for 28 years and the parallels between how they talked about makeup and my industry are incredible! Everything from the potential to learn bad technique two older people sometimes trying to push down the younger people (sometimes justifiably most times not... ) it's amazing.

  • Ann N
    Ann N 3 months ago

    I tell everyone to watch your videos for fair and informative news 👍🏼

  • Geena Weber
    Geena Weber 3 months ago +1

    As a makeup artist & esthetician I completely forget that not everyone knows the culture and careers in the beauty industry

  • Chris Alonso
    Chris Alonso 3 months ago

    Makeup an those interested in makeup are the new Hype beasts it's no longer bout Jordans newest release it's bout the newsest pallets .. call me crazy but it's true I've seen it myself

  • garry
    garry 3 months ago

    I will never understand why people buy stupidly expensive trash makeup none if it is worth the price

  • Skip
    Skip 4 months ago

    I do not get this new style of makeup where the face is so caked it almost looks artificial. Reminds me of those Glamorshots places back in the day. Am
    I just that out of it now?

  • Wonderland Boudoir
    Wonderland Boudoir 4 months ago

    This was SUCH a great video and very inspiring!!!

  • lilsquirrely
    lilsquirrely 4 months ago

    Oh Phil, a casual makeup-enthusiast would never call a lipstick palette a "favorite"! 😂

  • Jesszenn
    Jesszenn 4 months ago

    Really enjoyable/informational video.

  • Kyle Lee
    Kyle Lee 4 months ago

    Does anyone else feel like this whole video could have been 8 minutes shorter..?

  • Desperadox23
    Desperadox23 4 months ago

    Like with so many things, before you really had to have profound knowledge and skills.
    Now you just have to be famous.

  • DeusViator
    DeusViator 4 months ago

    Ok, I get the need for self promotion but did you really have to put in a 2 minute segment at the end making the video about yourself?
    It just feels like it does a huge disservice to what is an otherwise fantastic video. The content speaks for itself, you don't need to make this about your "fight with the mainstream media" again, all it comes off as is incredibly self-congratulatory.

  • J Lopez
    J Lopez 4 months ago

    Having been a fencer for 10 years,I would play the shit out of the soort very happily

  • Purple Angry Zmurf
    Purple Angry Zmurf 4 months ago

    I find it hilarious how youtubers desperately try to use "content creator" as a way as being equivalent to a professional movie writer or director of some sort. Or try to make it seem like they are important in anyway. But nope you are just a tutorial artist/wanna be model.

  • Connie Lubinski
    Connie Lubinski 4 months ago +1

    Such a great reminder how so many traditional career paths are intertwining with social media even if it's just limiting your content for professional reasons.

  • birdwithabrokenwing
    birdwithabrokenwing 4 months ago

    Genuinely interesting video- if anything it could honestly have stood to be longer. The Internet and unprecedented explosion of social media platforms over the last decade has had such a monumental effect on every business, profession and job sector in the world- I think using the make up industry as a jumping off point was a great segway into the topic as whole, and I would like to see further discussion and possible follow up videos looking into this topic in the broader sense.

  • Veronica Rosewood
    Veronica Rosewood 4 months ago +1

    I forgot this was a Philip video. I saw his face at the end and was like oh yeah.

  • Rodrigo Graça
    Rodrigo Graça 4 months ago

    You guys missed the bigger point of this story: learning online vs traditional.
    In my field its the same, the established talk crap about those who learn by themselves, that they dont know the basics and etc

  • Aya A.
    Aya A. 4 months ago

    Going to talk about the boy thrown off a balcony for being white?

  • CGagnon5
    CGagnon5 4 months ago

    these women wear way too much makeup. Do any guys actually like that? Only data girls who wear minimal makeup. The rest are insecure and look awful without it. Caking on layers and layers of makeup destroys their skin so they look 20 years older when they take it off

  • Heather Ettinger
    Heather Ettinger 4 months ago

    The digital world has done major things to benefit the medical rehab world. I don’t think I have met a single Occupational or Physical therapist who hasn’t used Pinterest as a recourse for therapy ideas. It also put blueprints and tutorials out there for “at-home alternatives” to expensive medical equipment.
    For example, in my class, we made grips for silverwear our of Velcro bands. It assists people with poor hand control so they may do things like eat and brush their teeth.

  • eduarda Costa
    eduarda Costa 4 months ago

    Liar.. funny matt jarbo does the same thing as this dude and yet has no recognition.

  • Spooky Jaxon
    Spooky Jaxon 4 months ago

    Fake and gau

  • Mike Italiano
    Mike Italiano 4 months ago

    A few days late but honestly Phil u have personally inspired me to pursue a job not just in news but more indie and unbiased journalism. Your a huge inspiration n I appreciate the work u do

  • Alizee
    Alizee 4 months ago

    Shut up Phil

  • auburn.honey
    auburn.honey 4 months ago

    I run an online business and I honestly don't think I'd have even reached the small level of success that I've had if it weren't for social media. Running a business is complex, time consuming and expensive. It's even more difficult when that business is a handmade business and focuses on handcrafted high quality products. Being online has allowed me to share my art and creativity with the world without going bankrupt or accumulating a ton of debt in the process.

    Had I tried to open up such a niche business in a traditional storefront it most likely would have tanked. I live in a small retire town. So there's not many people around here looking for custom handmade lingerie lol.

  • Adoremakeup17
    Adoremakeup17 4 months ago

    I teach at a private daycare I’m 24, when I turned 18 I began I guess what most would call “Instagram modeling” I would do some scandalous shoots but nothing too crazy but I am so scared of parents finding pictures of my butt online ha 🤦🏻‍♀️

  • Skyler Tan
    Skyler Tan 4 months ago

    I love this video but I think there's a huge section missing from it. What about the sponsorship arrangements and the multiple scandals that have emerged from this section of youtube?

  • Daria Lu,
    Daria Lu, 4 months ago

    4:03 the idea for that marketing campaign by Huda beauty was stolen from an indie brand Beauty Bakery. 😡

  • Vasteria
    Vasteria 4 months ago

    Jim Jefferies vs Avi Yemini

  • Mulan 121
    Mulan 121 4 months ago +2

    Someone give this man an honorary doctorate so he can call himself a journalist.

  • Aldo Lim
    Aldo Lim 4 months ago

    i wonder when ppl would realize news anchors are just utube commentary channels

  • Keenan Kinder
    Keenan Kinder 4 months ago

    So I watched the old anti semetic Elmo episode and I honestly miss the old Philly D I know he had to change because of current standards to stay as monetized as possible but the old Philly D was a bit funnier

  • S. Yoshikawa
    S. Yoshikawa 4 months ago +1

    I'm surprised you missed the opportunity to talk about the cultural shift and emergence of men wearing makeup. I imagine as the trend continues to come from South Korea we'll see the market boom here.

  • Cat Her
    Cat Her 4 months ago

    Did u just say.... lipstick pallet?

  • Mark
    Mark 4 months ago

    Have you hired any traditionally trained journalists? I know you have the researchers, but are there any actual journalists on the team?

  • SuperZX
    SuperZX 4 months ago +1

    All these so called makeup “influencers”, including Kylie Jenner and Jefree Star wouldn’t be here if it wasn’t for Michelle Phan, the *_OG_* for makeup tutorials.

  • Cody Leonard
    Cody Leonard 4 months ago

    Another week of guys making millions on vacation with no vids me work my ass off in a car part factory never had a vacation or seen the outside world most I seen was upstate New York but hey Phil works hard with all the ppl doing the work and he reads it but can't do that he works so hard lmao how he has a group of ppl doing the work the he sits in front of a camera reads it not even for 12 mins my God goes a week with nothing gets paid then the next week goes on vacation which none of can while he gets paid for nothing LMAO

  • nudalBrains
    nudalBrains 4 months ago

    Have to be a cute girl to demonstrate makeup on yourself. *Not if you are Wayne Goss ;-)

  • peter doucet
    peter doucet 4 months ago

    Not to be rude I dont like your show

  • YugiohRules10001
    YugiohRules10001 4 months ago

    I'm planning on getting a PhD in psychology. I don't think media will change that. Maybe later more online options will be available. Other than that I dont see my Career goal changing much.

  • Silence Dogood
    Silence Dogood 4 months ago +1

    New technologies, especially ones that impact social interaction, are often dangerous until the people and the lawmakers learn how to use and regulate the new technologies.

  • Local Artist
    Local Artist 4 months ago

    MYKIE!!!!

  • John Smith
    John Smith 4 months ago

    Tell people about what comedy central did to Avi Yemini, its messed up@

  • Ramph
    Ramph 4 months ago

    All the points being made about this changing beauty industry directly match up with the tattoo industry. I’ve been tattooing almost 10 years So I saw the beginning of this change but a big difference in tattooing is a massive section of 20yr+ artists that do nothing but condemn and almost violently oppose the shift where the other half (mostly newer and younger) fully embrace it. And while a big contributor to the divide is a gap in technical and sterile technique but even bigger is this feeling of ownership that many artists feel of tattooing. “Keep it secret, keep it safe” is a mantra you’ll find in many traditional shops along with stories of breaking hands and biker enforcers from years past.

  • Rui Busto
    Rui Busto 4 months ago

    Is this an add? Cos it is.

  • Alex Inman
    Alex Inman 4 months ago

    Need to do a video about Camgirls.

  • Deborah Ryder
    Deborah Ryder 4 months ago

    You always come through, sat here trying to write an essay on the merger of traditional and new medias and the complex relations that exist. You, Myke, Shane plus a couple more are all being mentioned. Maybe I should make a video on it once I am finished if people are interested. This is a rabbit hole topic that we will potentially never see an end to its evolution. So interesting.

  • Jess RWE
    Jess RWE 4 months ago

    The sanitation issue is SO HUGE. I cringe seeing all the unsanitary shit influencers do.

  • INCC74656I
    INCC74656I 4 months ago

    i think social media could be used in my job to increase business. nothing to the level of these 'influencer's' but it could definatly help get exposure. the problem is at my work the owners are original, back in 86 when it was started they were young and in the know. now we have zero online presence (apart from a small facebook page) and i notice just how impact full that is on a weekly basis.

  • AngThePanda X
    AngThePanda X 4 months ago +4

    *Phil announces his break*
    The world: QUICK! DAD ISN’T LOOKING! *destroys everything*

  • rockintherae
    rockintherae 4 months ago

    MYKIE IS LIFE!!

  • Jenn Meade
    Jenn Meade 4 months ago

    Literally 1/3 of my job is social media presents
    Posting and promoting events and getting people to come to my job

  • Sarah VanB
    Sarah VanB 4 months ago

    LIPSTICK PALETTES 😂😂😂

  • Sonia Cristina
    Sonia Cristina 4 months ago

    Lipstick pallets? 😶

  • TheJumpingJake
    TheJumpingJake 4 months ago

    Makes me laugh out loud so much. Sorry. Sigh

  • Sarah Sailors
    Sarah Sailors 4 months ago

    Going into the culinary world, plating and how your food LOOKS rather than just tastes has become so much more important whwn everything you make can go online. Like makeup artists our instagrams become our portfolios in a way

  • Isaac Parker Netherway
    Isaac Parker Netherway 4 months ago

    I just came here to express some gratitude that I know who Mykie is now and got to watch her beautiful face like what the hell that's perfection

  • Solana Sullivan
    Solana Sullivan 4 months ago

    I like the "CBS Sunday Morning" feel of your show lately; with the other narrators you have had on.

  • Captain Redbeard
    Captain Redbeard 4 months ago

    11:10
    Phil, there's no reason not to call yourself a journalist; you're an American citizen. The first amendment doesn't protect a trade, it protects an activity. Being a journalist is like being a comedian: all you have to do is put yourself out there as one and be good at it. Sure, there are people who go to school for journalism as well as for comedy, but those people are called suckers. School isn't any better at creating journalists than it is at creating artists.
    Also the makeup industry always trips me out.